Freshdirect diet

freshdirect diet

Freshdirect diet

National Salt and Sugar Reduction Initiative (NSSRI)

Diet-related diseases are among the leading causes of death in the United States. The typical American diet is high in sodium and added sugars, which can negatively impact health. In the United States, 70% of adults are overweight or obese, and about one-third of adults have high blood pressure. These conditions increase the risk for preventable illness, such as diabetes, heart disease stroke and some cancers.

The National Salt and Sugar Reduction Initiative (NSSRI), an expansion of the National Salt Reduction Initiative, is a partnership of organizations and health authorities from across the country (PDF), convened by the NYC Health Department. The initiative sets voluntary reduction targets for sugar and salt and asks food and beverage companies to commit to meeting them. The NSSRI released preliminary sugar categories and targets for technical comment in 2018.

Sugar Reduction Targets

The NSSRI has set preliminary sugar reduction targets that are gradual, achievable, substantive and measurable. The preliminary targets (PDF), were available for comment from the food and beverage industry through January 31, 2019.

Industry feedback is valuable in informing the target-setting process. Organizations were invited to participate in the target-setting process by submitting written comments, requesting meetings and reaching out with questions. After considering feedback from industry, the NSSRI will release revised targets in 2019.

For questions about the categories and targets, or to join our distribution list, email

Salt Reduction Targets

The initial phase of this effort, the National Salt Reduction Initiative, tracked nation-wide progress of sodium reduction in packaged and restaurant foods. Between 2009 and 2014, there was a 6.8% reduction in sodium levels in the U.S. food supply.

In June 2016, the FDA announced draft voluntary sodium reduction targets. These targets were partially informed by our initiative, as well as by similar initiatives in Canada, the U. K. and other countries.

Companies Committed to Reducing Salt

The following companies have committed to reduce salt in their products according to our target levels:

  • Au Bon Pain
  • Bertucci’s Italian Restaurant
  • Black Bear European Style Deli
  • Boar’s Head Provisions Co.
  • Butterball
  • Campbell Soup Company
  • Delhaize America
  • Dietz & Watson
  • FreshDirect
  • Furmano’s
  • Goya Foods
  • Hain Celestial
  • Heinz
  • Hostess
  • Ken’s Foods
  • Kraft Foods / Mondēlez International
  • LiDestri Foods / Francesco Rinaldi
  • Mars Food US
  • McCain Foods
  • Premio
  • Red Gold, Inc.
  • Snyder’s-Lance, Inc.
  • Starbucks Coffee Company
  • Subway®
  • Target Corporation
  • Unilever
  • Uno Chicago Grill
  • White Rose

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